Introduction

Tesla has been the world’s best-selling luxury brand for a long time now. But in 2022, it wasn’t even close: BMW was the top-selling automaker that year with sales of 311,537 vehicles, compared to Tesla’s 27,946 vehicles sold in 2022.

Tesla’s sales volumes were up 22.2% in the U.S. during the first half of 2022, up from 17% in the same period of 2019.

The company also saw a huge increase in Europe, where its sales rose 18% to 454 thousand units during that time frame—the highest number since 2012 and a 23% increase over Q1 2021 (296k).

In Europe, Tesla sold 50,884 vehicles in the first half of 2022, a nearly 18% increase over its sales volume during the same period of 2019.

In Europe, Tesla sold 50,884 vehicles in the first half of 2022, a nearly 18% increase over its sales volume during the same period of 2019. This marked an impressive rebound after a decline that had lasted into 2020 and left the company with few allies in its quest to regain market share among luxury auto brands.

In addition to improved demand from European consumers who were fed up with diesel emissions and vehicle prices rising faster than wages, Tesla’s cars have become more attractive as they continue to adopt newer technologies like self-driving features and electric motors (which can be used for both propulsion and energy storage).

Tesla has also become a strong presence on the high-end luxury market as well. Its share of luxury car sales has increased to 17%, up from 6% in 2018 and 5% in 2019.

This increase comes after several years of slow growth for Tesla, which took its first steps into this space with its Model 3 sedan, which was released in 2017 but wasn’t available until later that year. The company’s first full model line with all-wheel drive (AWD) came along with it, allowing it to compete more directly against Audi and BMW—two German premium brands known for their SUVs and crossover SUVs—as well as Mercedes-Benz’s GLC SUV line, which had been gaining ground on them since its introduction six years ago at the Detroit Auto Show

Tesla is doing great, but it’s not enough yet to take over from BMW as the world’s best-selling luxury automaker.

Tesla has been around since 2003 and has sold more than 20 million cars to date—but this number still represents only 1% of the global vehicle market (and even less if you exclude electric vehicles). BMW sold almost 2 million vehicles last year alone and its sales are growing faster than any other car brand in Europe or globally (it also recently announced plans for an additional $2 billion investment). Although Tesla has a decent lead over other major automakers when it comes to electric vehicle sales and technology innovation, they’re still a small player in their respective fields: around 5 percent of all cars on the road today are EVs; most automakers still rely heavily on internal combustion engines for their next generation models

Conclusion

In 2022, Tesla was the best-selling luxury brand in the U.S. It’s clear that these numbers aren’t enough to change its status as a top automotive company, but it shows that there’s still room for growth. We’ll be watching closely what happens when the Model 3 finally reaches mainstream audiences and how many people will buy these cars over their more expensive counterparts from BMW or Mercedes Benz!